Although you're already utilizing the online to market your business, you should consider adding affiliate marketing to you online marketing plan. Affiliate marketing, when done right, can yield a good deal of positive results for your business. Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental to the business. This is because affiliate marketing is ultimately an ads program in which you only pay the affiliates when their marketing efforts yield financial results for your business. This article will take a look at affiliate marketing and explain how it works and how you can maximize the advantages of affiliate marketing.