WordPress is one of the world’s major and most widely used blogging software package. When it comes to Search Engine Optimisation it is one of the best programs that you can use.
This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimization.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.
If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot exist on a another website.
Do not even think about using a sub-web such as http://www.blog.mysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your site but they are confusing from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.mysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.
If your blog is now on WordPress.com or Blogger.com then consider speedily to move it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you want to study how to do this then just Google – “moving a blogger blog to WordPress” and you will get some good hints on how to do this.
One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are now ranking for a number of keywords, then your ranking can be seriously affected after you have added your blog content.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking place.